Launching a new website can be daunting. So many moving parts need to come together at the perfect time, and it’s hard to know where to start. It can be easy to forget about something important or overlook something that might not seem like a big deal, but in the end, it could mean the difference between success and failure.
That is why we created this checklist to help you avoid these common mistakes and make your launch as smooth as possible. The checklist includes: creating your digital marketing strategy, choosing content management software, setting up analytics, and tracking how users interact with your website.
SEO RANK SERP has created a pre-launch checklist for your website to ensure that nothing is overlooked.
Check out the article below to learn more!
The website launch Checklist:
-> Make certain that the content is error-free in terms of grammar, punctuation, and spelling.
-> There should be no plagiarism or duplicate material problems in the content.
-> Each piece of content should have its writing structure, capitalization, and punctuation.
-> Link forming should be possible ( Inbound links, Contact number tel links, Email links).
-> Text/HTML ratio – Make sure your website has a text-to-HTML ratio of 25 to 70%.
-> Copyright must be enforced and kept up to date.
-> Confirm that photographs, audio, and video files will function on all devices.
-> Links: Ensure that all links have SEO-friendly URL structures.
For instance, abc.com/abc-xyz rather than abc.com/abc xyz.
And ensure that there are no broken links on the website. Dr. Broken Connection and Xenu can be used to check connections.
-> Make the most of the footer space by including quick links, contact information, copyright material, awards, and social media icons.
-> A Favicon icon is needed.
-> Readability and Whitespace – The website must have readable (Web fonts) and plenty of whitespaces. It equalizes user experiences.
-> Make effective use of color pattern combinations. For example, look at Coolors and Paletton.
-> Website templates should be sensitive to screen size changes.
-> Touch support and reading-appropriate icons are needed.
-> The website should have a personalized 404 page to manage broken connections.
Infrastructure & Compatibility:
-> Does your website support mobile devices? – About 60% of traffic comes from mobile devices, and Google now gives more credit to mobile-friendly pages.
-> Consistent Navigation – For internal connections, use universal navigation. For example, breadcrumbs can help you navigate from deep links.
-> Frame/Flash – Make sure your website does not contain any frames or flash, as search engines cannot read these files. To match the website’s components, experiment with different files.
Analytics and SEO:Page-Speed: The website should be fast and mobile-friendly. GTmetrix will help you determine the pace of your website.
Meta tags: Conduct thorough keyword research and develop strategies for each keyword goal. Adjust the keyword density in the content and keep all meta tags – title and summary – consistent across sites.
Canonical tag: Ensure that the website has a preferred version in the canonical tag, as this will help avoid duplication problems with various website versions – www and non-www.
Header tags: Does your website use acceptable header tags? Do you have one or two h1 tags on your website? Make good use of H1 since it will be used as a ranking element.
Picture: Do you have optimized photos on your website? Photos on the website must have optimized versions and image alt tags.
Google Analytics: Be prepared by configuring Google Analytics with monitoring code and managing all responsible settings (HTTPS and IP exclude).
Configure Google Search Console to monitor on-page activities and Google indexing. Be prepared to configure an XML sitemap as well.
Get real-time monitoring with Tawk – a free live chat web app that allows you to interact with visitors in real time.
You are now completely ready to open your website!
Please let us know if you have more questions about the website’s launch! We specialize in fast fixes! To request a quote for a fast website patch!
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