How Long Does A Trademark Last?

logo by Editorial Staff | Updated on September 24th, 2023

If you’re diving into the world of branding and intellectual property, one crucial question you’re likely to encounter is, “How long does a trademark last?” The lifespan of a trademark is especially relevant for entrepreneurs, brand owners, and legal experts. Knowing the ins and outs of trademark duration not only provides you with peace of mind but also equips you with the knowledge to protect your brand effectively. In this article, we’ll explore the intricacies of trademark lifespan and how to maintain it.

The Evergreen Nature of Trademarks

You might think that trademarks expire after a certain period, much like patents and copyrights. However, this isn’t the case. Trademarks do not have a finite lifespan—instead, they can essentially last forever, provided they’re renewed periodically. In the United States, a federally registered trademark needs to be renewed every ten years. It’s like a long-term relationship; as long as you’re committed to maintaining it, it stays intact.

Blue registered symbol. Intellectual property concept

Trademark Registration Duration

When you successfully register a trademark with the United States Patent and Trademark Office (USPTO), the initial term of protection lasts for ten years from the application date. But here’s the good news: You have the option to renew it indefinitely. To do this, you must submit a Section 8 Affidavit, confirming the mark is still in use, between the 5th and 6th years after your initial registration date. So, with timely and appropriate action, your trademark’s legal protection can stretch into perpetuity.

Importance of Timely Renewal

Why does the USPTO require a renewal every ten years? The intent is to keep the trademark register updated, ensuring that registered marks are still active and serving their primary function. For you, the brand owner, it serves as a periodic reminder to affirm that your trademark is not just a dormant asset but an active part of your business. Failing to renew may mean losing the crucial legal protection that comes with a registered trademark.

The Consequences of Failing to Renew

Let’s say you neglect to renew your trademark. What happens then? Your trademark registration will be canceled. This is a serious setback, as it means your brand loses its protected status. Without this, others could use your trademark, causing potential damage to your business and reputation. Thus, renewal isn’t just a bureaucratic step; it’s a vital act of brand protection.

The Renewal Process: How to Keep Your Trademark Alive

To renew your trademark, you’ll need to complete a specific set of legal requirements, which typically include paperwork and fees. You must prove that the trademark is still in active use and pay the necessary renewal fees. This is the bureaucratic part, but it’s a small price to pay for continued legal protection.

Why Renewing Your Trademark is a Smart Move

Investing in a trademark isn’t just about registering it—it’s also about maintaining it. Renewing your trademark brings along a host of benefits. You maintain the ability to bring legal action against anyone infringing on your mark. Moreover, your brand gets reinforced protection across all fifty states, not just the state or region where you’re based. This national scope gives you a more robust shield against unauthorized use.


Understanding the lifespan of a trademark is essential for effective brand management. With the right steps, your trademark can last indefinitely, offering you long-term brand protection and legal leverage. So, don’t overlook the importance of renewal—it’s not merely a formality but a cornerstone in maintaining your brand’s integrity.


Editorial Staff

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